Top Story


Home >> Out-of-home >> Article

Posterscope India bags OOH assignments of Marks & Spencer, YouTube, Nestle, Colgate

Font Size   16
Posterscope India bags OOH assignments of Marks & Spencer, YouTube, Nestle, Colgate

Posterscope India’s client tally has crossed the golden landmark of 50 clients in India, with the recent wins of Marks & Spencer, YouTube, Nestle and Colgate. 2010 has begun on a high note for Posterscope India, with Bharati Axa, BMW, Tata Housing, Essar, Shapoorji Pallonji, CNBC, Go Cheese and others also awarding OOH assignments to the agency, taking its client tally to 50.

Commenting on Posterscope India’s performance, Ashish Bhasin, Chairman, India & CEO South East Asia, Aegis Media, said, “The spectacular success that Posterscope India is experiencing highlights the latent need for a quality OOH agency, which has world class tools and systems as well as brings in transparency and professionalism. We are thrilled to welcome Marks & Spencer, YouTube, Nestle, Colgate and a host of other clients and are confident that like in the UK, Posterscope will soon be acknowledged as the best and the most professional OOH agency in India.”

Meanwhile, Posterscope India has introduced for the first time in the country, the Prism suite of tools from Posterscope Worldwide. Six most relevant tools, including Prism Map, Prism Creative and Prism Screen are customised for India and are the only tools of that kind operational in India.

“The tremendous response from our existing clients like Philips, Adidas, Future Group and others enthused us to offer our services to a larger client base and we are amazed to see such a fantastic response. After finishing our ‘Gold’ with more than 450 campaigns last year, we now look forward to completing our ‘Century’ of clients within this year. I am grateful to all our clients for their support,” said Haresh Nayak, Country Head, Posterscope India.

Posterscope India has offices and representation in 26 cities and plans to expand the network to over 40 cities by December 2010. Posterscope India is part of Aegis Media, which also has Carat, Isobar (Digital), Carat Fresh Integrated (Activation & BTL), and Vizeum as part of the group in India.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean