Top Story


Home >> Out-of-home >> Article

Posterscope India bags OOH assignments of Marks & Spencer, YouTube, Nestle, Colgate

Font Size   16
Posterscope India bags OOH assignments of Marks & Spencer, YouTube, Nestle, Colgate

Posterscope India’s client tally has crossed the golden landmark of 50 clients in India, with the recent wins of Marks & Spencer, YouTube, Nestle and Colgate. 2010 has begun on a high note for Posterscope India, with Bharati Axa, BMW, Tata Housing, Essar, Shapoorji Pallonji, CNBC, Go Cheese and others also awarding OOH assignments to the agency, taking its client tally to 50.

Commenting on Posterscope India’s performance, Ashish Bhasin, Chairman, India & CEO South East Asia, Aegis Media, said, “The spectacular success that Posterscope India is experiencing highlights the latent need for a quality OOH agency, which has world class tools and systems as well as brings in transparency and professionalism. We are thrilled to welcome Marks & Spencer, YouTube, Nestle, Colgate and a host of other clients and are confident that like in the UK, Posterscope will soon be acknowledged as the best and the most professional OOH agency in India.”

Meanwhile, Posterscope India has introduced for the first time in the country, the Prism suite of tools from Posterscope Worldwide. Six most relevant tools, including Prism Map, Prism Creative and Prism Screen are customised for India and are the only tools of that kind operational in India.

“The tremendous response from our existing clients like Philips, Adidas, Future Group and others enthused us to offer our services to a larger client base and we are amazed to see such a fantastic response. After finishing our ‘Gold’ with more than 450 campaigns last year, we now look forward to completing our ‘Century’ of clients within this year. I am grateful to all our clients for their support,” said Haresh Nayak, Country Head, Posterscope India.

Posterscope India has offices and representation in 26 cities and plans to expand the network to over 40 cities by December 2010. Posterscope India is part of Aegis Media, which also has Carat, Isobar (Digital), Carat Fresh Integrated (Activation & BTL), and Vizeum as part of the group in India.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by

Designed and executed by L&K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to revolutionise the shopping experience in India