Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope.
Fabian Cowan who was instrumental in the initiation and building of Brandscope India into its current avatar as has now been realigned as head of Posterscope India. Fabian is an experienced professional of 21 years with a diverse media background including print, radio, television and digital out of home. He is also a certified trainer and facilitator and has been with the company for more than 5 years now.
Commenting on his new role Fabian said, “I believe a new and changing out of home ecosystem requires an equally new approach. The consumer has established his/her intelligence, and our clients too are aware and suave expecting only the best; given this we need people who are in sync with this intelligentsia, there is no place for mediocrity and the recent structural alignments reflective of this new approach will continue to be visible in the future.”
Additionally Charanjeet Singh Arora has joined the group as Head of Brandscope and will spearhead national operations of Brandscope and drive it to the next level in its evolution as a brand. Charanjeet is a senior and well respected professional with a diverse professional background spanning 22 years in industries such as courier services, radio, television and outdoor and was last working at Rapport Outdoors as AVP. With an MBA and Masters degree in applied economics, Charanjeet brings with him the depth and respect required for the new vision the group is focusing on.
On his new responsibility, Charanjeet added, “I have viewed Posterscope as an agency which has a defined plan and a purpose. The leadership team at Posterscope reflects the core values that I myself associate with and believe in. I am excited about this opportunity and know that I will be given the space to express myself and contribute handsomely to the objectives of the group.”
Haresh Nayak, MD Posterscope India and Regional Director Posterscope Asia Pacific added, “I am delighted to welcome both charged professionals into their roles at Posterscope Group. We are always on the lookout for the right people who can share our vision and partner with our clients to create Pioneering OOH solutions. Both Fabian and Charanjeet are highly respected professionals with a value and belief system that is a rarity. I believe that the new age consumer and our clients will be served with a new brand of out of home and team Posterscope will be leading this change from the front.”