Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Posterscope executes OOH campaign for Philips Aqua Touch Shaver in 7 major cities

19-June-2014
Font Size   16
Share
Posterscope executes OOH campaign for Philips Aqua Touch Shaver in 7 major cities

Posterscope India, out-of-home advertising agency recently associated with Philips Consumer Products to promote and boost the visibility of Aqua Touch – Wet & Dry Shaver. This campaign was executed across seven major cities for a period of 30 days communicating the message, “Aqua touch protects better than the regular blade for both Wet and Dry shaves!”

Posterscope communicated this message by highlighting the comparison, which showed the difference wherein Philips Aqua Touch Shaver was used as compared to a regular blade in form of interesting images. The brand also conducted a study with a dermatologist wherein participants used a regular blade on one side of their face and Philips Aqua Touch Shaver on the other. The result was a smoother shave on the Aqua Touch side of the face.

Commenting on the same, Haresh Nayak, MD, Posterscope India said, “The aim was to make Philips Aqua Touch stand out among other outdoor ads and communicate the message of being the only shaver which can be used for wet and dry shaves. To enhance the communication and create a larger impact, we chose hoardings of a large format along with large mall façade which helped us grab eyeballs among the right TG.”
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group