Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Posterscope completes 2 years; set to scale up in the coming year

17-September-2010
Font Size   16
Share
Posterscope completes 2 years; set to scale up in the coming year

Even as the Indian OOH industry was experiencing a roller-coaster ride in the last couple of years, Posterscope India has had a more positive outlook. The outdoor company has recently completed two years of its operations and is set to scale up in the coming year, buoyed by its recent wins that include P&G, Nestle, Air Asia, YouTube, and Bharti AXA, among others.

Sounding upbeat on completing two years, Haresh Nayak, Managing Director, Posterscope India, said, “We’ve had a phenomenal success in the last two years. The agency has grown from 0 to Rs 100 crore and more, which is a great achievement in the OOH business. We have won 63 clients, out of which 70 per cent are on an AOR basis. I personally believe the success goes to the teams that we have been able to retain with lowest iterations.”

Nayak further said, “In the last two years, we have consolidated our OOH business and we see it growing further. We have also diversified into retail in a big way through hyperspace. We believe as infrastructure development advances in India, retail as a category will continue to have double digit growth.”

Some of the proprietary tools customised for India by the company include Prism Plan, Prism Screen, Prism Share, Prism Score, Prism Creative, Prism Map, Prism Monitor and Prism Mac.

Geographically, Posterscope India today has presence in 25 cities and a team of OOH professionals exceeding 85 members. Some of the key clients include the Future Group, Philips India, P&G, Nestle India, Essar Group, Titan, Tanishq, Samsonite, Symantec, Lee Cooper, Levis, Bharti,AXA, Ray-Ban, Amul, Mont Blanc, Google, AirAsia, GoAir, Adidas, Blue Star and Tata Second Career.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve