Even as the Indian OOH industry was experiencing a roller-coaster ride in the last couple of years, Posterscope India has had a more positive outlook. The outdoor company has recently completed two years of its operations and is set to scale up in the coming year, buoyed by its recent wins that include P&G, Nestle, Air Asia, YouTube, and Bharti AXA, among others.
Sounding upbeat on completing two years, Haresh Nayak, Managing Director, Posterscope India, said, “We’ve had a phenomenal success in the last two years. The agency has grown from 0 to Rs 100 crore and more, which is a great achievement in the OOH business. We have won 63 clients, out of which 70 per cent are on an AOR basis. I personally believe the success goes to the teams that we have been able to retain with lowest iterations.”
Nayak further said, “In the last two years, we have consolidated our OOH business and we see it growing further. We have also diversified into retail in a big way through hyperspace. We believe as infrastructure development advances in India, retail as a category will continue to have double digit growth.”
Some of the proprietary tools customised for India by the company include Prism Plan, Prism Screen, Prism Share, Prism Score, Prism Creative, Prism Map, Prism Monitor and Prism Mac.
Geographically, Posterscope India today has presence in 25 cities and a team of OOH professionals exceeding 85 members. Some of the key clients include the Future Group, Philips India, P&G, Nestle India, Essar Group, Titan, Tanishq, Samsonite, Symantec, Lee Cooper, Levis, Bharti,AXA, Ray-Ban, Amul, Mont Blanc, Google, AirAsia, GoAir, Adidas, Blue Star and Tata Second Career.