Project Everyone, filmmaker Richard Curtis’ worldwide initiative to promote the United Nations’ global goals for sustainable development to end extreme poverty and tackle climate change by 2030, launched on September 26, 2015.
Posterscope and Blue 449 partnered with Project Everyone in their quest by engaging with out of home (OOH) media owners around the world to ensure that Project Everyone advertising was shown as widely as possible over the seven days.
125 media partners pledged to supply over 140,000 OOH screens in 450 cities around 28 countries globally to display the ads.
In India, Ambient OOH engaged over 2000 digital screens for the project.
Richard Curtis, founder of Project Everyone said, “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope and Blue 449 have been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”
Annie Rickard, Global CEO of Posterscope added, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”
Commenting on the initiative, Phil Georgiadis, Chairman at Blue 449 said, ''There is no better an opportunity than Project Everyone to demonstrate the power of open source collaboration. Posterscope has secured through their media owner partners an extraordinary level of exposure for the Global Goals and in the process reminded us all of the broadcast impact of the outdoor medium.''
Haresh Nayak, Regional Director, Posterscope Asia Pacific and Managing Director, Posterscope Group India said, “We are delighted to be part of this global social initiative, which highlights our global capabilities in the out of home domain, our ambient media offerings in India and our vision of reaching out to the connected consumer in a socially responsible and effective manner.”