Posterscope’s Hyperspace implements 8 different innovations

Posterscope’s Hyperspace implements 8 different innovations

Author | Pallavi Goorha Kashyup | Saturday, Apr 10,2010 8:54 AM

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Posterscope’s Hyperspace implements 8 different innovations

Posterscope’s Hyperspace division has implemented eight new innovations for Philips music player, Big Bazaar exchange offer, Google IPL, Bharti AXA General Insurance, Marks & Spencer store launch, and new flights of Qatar Airways from Bangalore to the world via Doha.

Commenting on the innovations, Haresh Nayak, Country Head, Posterscope India, said, “In a month, we have implemented eight different types of innovations across categories and across the country, and which talks hugely about the team’s creative and implementation strength. Hyperspace has definitely added another dimension to Posterscope offering in India and is truly adding a lot of value to clients’ businesses. Apart from the innovations Hyperspace has put up 20 stores for Barbie, maintains 300-plus stores of Reebok, 15 airports for GoAir, 200-plus stores for Samsonite and more. We are really looking forward to triple up by year-end.”

He further elaborated, “For Philips music player, we used neon lights, wrapped walls at airports and did complete branding of Volvo buses to highlight that music is everywhere. The medium used included unipoles, airport wall and bus wrap. For the Big Bazaar exchange offer, we came up with the idea of a giant wheel jutting out of the billboard. The wheel was made to rotate showing the old products and the new products with the help of a motor, which attracted huge attention. The copy of the creative read ‘Naya Kharido Purana Badal Dalo’. The medium used was mobile vans in Delhi and NCR. For Google IPL, we created a live score board on a mobile van that gave ball by ball live scores. This exercise has been carried out in Delhi & NCR and Mumbai.”

Nayak further said, “For Marks & Spencer store launch we created a larger than life 3D replica of a shopping bag. The medium used was mobile vans in Hyderabad and Bangalore. The Bharti AXA General Insurance idea used neon lights to highlight the brand and the offer. Hoardings have been put up in Delhi & NCR, Mumbai and Bangalore. Qatar Airways has launched new flights from Bangalore to the world via Doha. To highlight this, we created life-size cut outs of the Boeing 777 aircraft and the airline crew with a halo effect. The medium used is hoardings.”

Hyperspace has set up a network in five cities. Some of its key clients include Mattel Toys, Reebok, Samsonite, Whirlpool, HDFC Bank, Michelin Tyre, Spice Telecom, Future Group, Philips India, Bharti AXA General Life Insurance, Elder Pharma, ING Vyasa, Essar Steel, Symantec, GoAir, HCC, adidas, Blue Star and Hansaplast.

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