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Platinum Outdoor puts a giant Tata Motor's Tiago car on a hoarding

11-June-2016
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Platinum Outdoor puts a giant Tata Motor's Tiago car on a hoarding

Madison Outdoor’s unit, Platinum Outdoor,after its successful launch in OOH for TIAGO, the new hatchback from Tata Motors a few months ago, the agency put up an actual real size 3D model of the car on a hoarding in prime location in Mumbai.

The agency also used sky-tracker high intensity lights to build curiosity from a distance and give the hoarding an iconic feel. The hoarding was on a heavy traffic route of Western Express Highway in Bandra.

Executing the innovation was a real challenge, it took about 50 days to fabricate a 20 foot 3D model of the car, put it up on the hoarding and getting regulatory approvals. This is the first time something of this scale has been put up on a hoarding. In the past, some brands have put up shells of their cars, but nothing to this scale.

Says DipankarSanyal, CEO, Platinum Outdoor, “We are really excited with this new innovation done for Tiago on the back of a very successful launch”.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.