Pune-based Pioneer Publicity has won the rights to six gantries in Pune as well as a further 148 bus shelters in Kolkata. Sunil Vasudeva, Director of Pioneer Publicity, confirmed the news to exchange4media.
“The gantries are in the Cantonment area. We already have rights to bus shelters and buses in Pune,” he told us. He would, however, not disclose the cost of acquisition.
According to an earlier media report, in 2014, Pioneer won display rights for 1,000 bus shelters and 1,500 buses for a period of three years. Transit inventory and street furniture have increasingly become important for outdoor advertising in recent years. Various studies have indicated this category to be the fastest growing within the OOH segment.