Pioneer Publicity has won the exclusive rights on 425 pole kiosks located on four key flyovers in Mumbai in a competitive bid called by Maharashtra State Road Development Corporation (MSRDC). The contract will come into effect from August 1. The rights on the pole kiosks on the four flyovers earlier was with Alakh Advertising.
As reported earlier by exchange4media, The Maharashtra State Road Development Corporation (MSRDC) had invited sealed tenders from interested parties for advertisement display rights on vertical faces of the superstructure of the obligatory span of Everard Nagar flyover on the Sion-Panvel Highway.
Pioneer Publicity has won the rights on the pole kiosks located on JJ Flyover, Sion Flyover, Elphinstone Road Flyover and Phoenix Mills Flyover. The rights have been awarded for a period of three years. Pioneer Publicity will also have the rights on 1,550 display panels on the JJ Flyover.
Sunil Vasudeva, Director, Pioneer Publicity, said, “We are really happy to win this tender. We already have the BEST Pole kiosks in Mumbai, now with this win, we have the monopoly of kiosks in Mumbai, increasing our hold over display mediums in the city.”
MSRDC invites tenders for ad rights on Everard Nagar flyover on Sion-Panvel Highway