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Philip Capital captures bull market trend in OOH campaign

Philip Capital captures bull market trend in OOH campaign

Author | exchange4media News Service | Saturday, Jul 05,2014 10:21 AM

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Philip Capital captures bull market trend in OOH campaign

Philip Capital has rolled out its OOH campaign in Mumbai, coined ‘Talk to Philip’. Executed by Six Inches Communication, an integrated communication agency, the objective behind this campaign is to establish Phillip Capital as a trusted financial partner when it comes to investments. The campaign has been conducted as the rising market is making investors positive and Philip Capital wants to connect with them.

It was identified that a bull has always symbolised a rising market. Moreover, the Bull Markets are characterised by optimism, investor confidence and expectations that strong results will continue. The position of its horns is a metaphor for the movement of a market. If the trend is up, it’s a Bull Market.

With these insights, it was decided that the best way to communicate this positivity was to have a bull in the campaign and create an interesting story around it. The campaign also aligns itself to Phillip Capital’s global tagline of “Talk to Phillip”.

Commenting on the campaign, Vineet Bhatnagar, Country Head, Philip Capital said, “Our latest campaign brings out the positivity in the market and also reflects investors’ confidence. Besides, it also showcases Phillip Capital as a trusted advisor for investors. Over the past two years, OOH medium has given good response and visibility to our brand. This time again we chose OOH for our latest campaign, needless to say the overall campaign feel also required a large format.”

Pravin Shah, Chief Creative and CEO, Six Inches Communication added here, “For a brand like Phillip Capital, observing the market closely and creating campaigns that reflect a trend has been a practice that we have always followed. Our partnership with Phillip Capital has always resulted in innovative campaigns, and this one shows true collaboration between our team and the client.”

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