Top Story


Home >> Out-of-home >> Article

Percept Out of Home undertakes OOH for Tupperware Carnival

Font Size   16
Percept Out of Home undertakes OOH for Tupperware Carnival

Percept Out of Home will build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign.

While the strategy is to create awareness for Tupperware brand at a few key locations in the city of Coimbatore; the primary objective of the outdoor campaign is to invite consumers to Tupperware’s carnival in the city.

“The outdoor campaign was planned in conjunction with the Tupperware Carnival. This was to build awareness for the brand. The creative used were very vibrant which made each hoarding stand out,” said Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home.

Customers from all sections of the society and age groups are the target audience. The creative for this unique campaign was kept lucid for the understanding of all age groups.

“While an effective print campaign ensures that our consumers know about our events, a comprehensive OOH campaign reminds them that they have to attend the same, thus increasing our turnout,” said Anshu Bagai, Marketing Director, Tupperware India.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video