Percept Out of Home will build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign.
While the strategy is to create awareness for Tupperware brand at a few key locations in the city of Coimbatore; the primary objective of the outdoor campaign is to invite consumers to Tupperware’s carnival in the city.
“The outdoor campaign was planned in conjunction with the Tupperware Carnival. This was to build awareness for the brand. The creative used were very vibrant which made each hoarding stand out,” said Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home.
Customers from all sections of the society and age groups are the target audience. The creative for this unique campaign was kept lucid for the understanding of all age groups.
“While an effective print campaign ensures that our consumers know about our events, a comprehensive OOH campaign reminds them that they have to attend the same, thus increasing our turnout,” said Anshu Bagai, Marketing Director, Tupperware India.