Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Percept Out-of-Home executes DLF’s latest retail campaign across Delhi

18-August-2010
Font Size   16
Share
Percept Out-of-Home executes DLF’s latest retail campaign across Delhi

Percept Out-of-Home, a division of Percept Ltd, has bagged DLF’s latest retail campaign account. The Great Shopping Extravaganza, from DLF’s Retail repertoire, was launched in mid-July 2010 and ran through August 2010. Percept Out-of-Home was the appointed OOH agency that executed their outdoor activities around the posh locales in Delhi.

In order to offer an exciting shopping experience to shopaholics across Delhi, Percept OOH designed and created an eye-catching campaign. The campaign used gigantic cut-outs of shopping bags and stiletto shoes to capture to attract shoppers. The campaign had a strong impact on its TG, which translated into increased awareness for the campaign and escalated sales for DLF’s Retail.

Commenting on the success of the campaign, Sanjay Pareek, President, Percept OOH, said, “We are happy to be associated with DLF’s Retail. The client brief was to create a buzz around their highly popular shopping festival. They wanted to be present at niche market locations in Delhi, where their target groups are most frequently found; as well as, around the shopping venue.”

“The thought behind the visual was to create a larger than life imagery, as is evident in the disproportionately large bag and shoes, which only serves to convey the range and variety one can get at the shopping festival,” he added.

Though the campaign seemed easy, the execution was complex at many locations, and involved instant out-of-the-box thinking by Percept OOH. At many locations, the beading stroke frame needed to be removed and reinstalled to adjust the cut-out.

Pareek added, “At Percept, any and every outdoor campaign, no matter what scale and volume, is given uniform treatment. We pride ourselves on our innovative thinking and flawless execution.”

Percept OOH had won the DLF Retail account after a stringent process of selection amongst multiple agencies. The agency’s lateral thinking and seamless execution translated into heightened levels of awareness and incremental sales for DLF Retail in Delhi.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017