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Percept Out of Home executes branding activity for Man Force Trucks

19-January-2011
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Percept Out of Home executes branding activity for Man Force Trucks

Man Force Trucks appointed Percept Out of Home their creative mandates to execute the Retail project related to dealer visibility and branding, for their various products that includes Mining and Construction Tippers, Haulage Tractors and Multi Axle Trucks. The objective of the campaign was to highlight the company’s key branding elements viz. company logo, dealer name, product logo and services offered in standardised formats and exploit the vantage location of the dealership to ensure adequate visibility of these elements to on-road traffic.
 
The entire branding identity program was designed by Percept Out of Home providing unique branding solutions to dealer showrooms for on-shop as well as in-shop branding and visibility. The retail project was conducted in Pune and targeted the truck buyers visiting the showroom as well as on the road mobile traffic.

Said Sanjay Pareek, President, Percept Out of Home, “Man Force is Percept Out of Home’s oldest client for rural communication. With retail services, we have added new services and soon we will attain the outdoor business from them too, which will help us to deliver an entire 360-degree out of home solution for the client. Percept OOH’s capability to service the client in all the out of home solutions serves as the biggest and unique strength of Percept OOH, which will be showcased to Man Force in the coming period.”

Commenting on this activity Prashant Gunthey, Business Head, Percept Out of Home, Retail Vertical, said, “The Man Force project will be a milestone in the evolution of commercial vehicle dealerships. For the first time in India, a truck dealership outlet will be made up to international standards of design and creativity. Full credit is due to the persevering efforts of the new business and operations teams in Mumbai, the creative expertise and international exposure of our design studio.”
 

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.