Top Story


Home >> Out-of-home >> Article

Percept Out of Home executes branding activity for Man Force Trucks

Font Size   16
Percept Out of Home executes branding activity for Man Force Trucks

Man Force Trucks appointed Percept Out of Home their creative mandates to execute the Retail project related to dealer visibility and branding, for their various products that includes Mining and Construction Tippers, Haulage Tractors and Multi Axle Trucks. The objective of the campaign was to highlight the company’s key branding elements viz. company logo, dealer name, product logo and services offered in standardised formats and exploit the vantage location of the dealership to ensure adequate visibility of these elements to on-road traffic.
The entire branding identity program was designed by Percept Out of Home providing unique branding solutions to dealer showrooms for on-shop as well as in-shop branding and visibility. The retail project was conducted in Pune and targeted the truck buyers visiting the showroom as well as on the road mobile traffic.

Said Sanjay Pareek, President, Percept Out of Home, “Man Force is Percept Out of Home’s oldest client for rural communication. With retail services, we have added new services and soon we will attain the outdoor business from them too, which will help us to deliver an entire 360-degree out of home solution for the client. Percept OOH’s capability to service the client in all the out of home solutions serves as the biggest and unique strength of Percept OOH, which will be showcased to Man Force in the coming period.”

Commenting on this activity Prashant Gunthey, Business Head, Percept Out of Home, Retail Vertical, said, “The Man Force project will be a milestone in the evolution of commercial vehicle dealerships. For the first time in India, a truck dealership outlet will be made up to international standards of design and creativity. Full credit is due to the persevering efforts of the new business and operations teams in Mumbai, the creative expertise and international exposure of our design studio.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...