Top Story


Home >> Out-of-home >> Article

Percept Out of Home bags rural mandate for Britannia

Font Size   16
Percept Out of Home bags rural mandate for Britannia

Britannia Industries has appointed Percept Out Of Home to execute the rural retail visibility drive for their new range of cookies, Britannia cookies, across India. The activity has been executed across the states of Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six more North Eastern states. The campaign, which was rolled out in September 2010, will continue till mid-October 2010.

Percept OOH has joined hands with rural retailers and installed tin plates across 22,000 retail outlets, including kirana stores, bakeries and tea stalls. Spot selections were done on the basis of maximum visibility and appeal. Percept OOH was assigned the task to connect with retailers and provide long lasting visibility solutions to brand Britannia.

Rajesh Amla, Business Head, Rural Vertical, Percept OOH, said, “Percept Out of Home is focusing on the FMCG sector in a big way in order to expand its presence in the rural markets as a service provider. Britannia Industries has empanelled Percept as one of their agencies to support their various rural and retail initiatives across India, and have ambitious plans in this area. Percept Out of Home’s south regional office located in Bangalore is servicing the account. The ongoing campaigns of Britannia have further demonstrated our ability to deliver creative and innovative solutions across diverse markets.”


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016