Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Percept Out of Home bags rural mandate for Britannia

16-October-2010
Font Size   16
Percept Out of Home bags rural mandate for Britannia

Britannia Industries has appointed Percept Out Of Home to execute the rural retail visibility drive for their new range of cookies, Britannia cookies, across India. The activity has been executed across the states of Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six more North Eastern states. The campaign, which was rolled out in September 2010, will continue till mid-October 2010.

Percept OOH has joined hands with rural retailers and installed tin plates across 22,000 retail outlets, including kirana stores, bakeries and tea stalls. Spot selections were done on the basis of maximum visibility and appeal. Percept OOH was assigned the task to connect with retailers and provide long lasting visibility solutions to brand Britannia.

Rajesh Amla, Business Head, Rural Vertical, Percept OOH, said, “Percept Out of Home is focusing on the FMCG sector in a big way in order to expand its presence in the rural markets as a service provider. Britannia Industries has empanelled Percept as one of their agencies to support their various rural and retail initiatives across India, and have ambitious plans in this area. Percept Out of Home’s south regional office located in Bangalore is servicing the account. The ongoing campaigns of Britannia have further demonstrated our ability to deliver creative and innovative solutions across diverse markets.”

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video