Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Percept Out-of-Home bags outdoor duties for UTV Movies

01-April-2008
Font Size   16
Share
Percept Out-of-Home bags outdoor duties for UTV Movies

Percept Out-of-Home, the media division of Percept, has bagged the outdoor duties for UTV’s Hindi movie channel, UTV Movies. Percept OOH would handle the out-of-home launch of the channel across Delhi NCR, Uttar Pradesh, West Bengal, Gujarat, Rajasthan, and Punjab.

Unlike other standalone agencies, Percept OOH operates as three verticals – Outdoor, Rural and Retail. This enables the company to provide a one-stop solution to its clients in the OOH space as separate verticals as per the client’s media requirements.

An official communiqué stated, “Percept Out-of-Home has successfully created a shift in the industry’s perspective in India – from conventional outdoors to all-encompassing 360-degree OOH communication solutions. Percept Out-of-Home meets the clients’ needs to explore and create new OOH channels and new media options, which are used as benchmarks and best practices in the industry.”

Now with UTV Movies as its client, the agency handles a diverse client portfolio including Lifestyle, Kohinoor, Canon, DLF, Electrolux, Binani Cements, Stanza, EMRI, Exide, Samsung, Fosters, Kohler, Yum Restaurants, MCX, Titan, Srijan Developers, Seagrams, Pidilite, DKT, Idea Cellular, ICICI Prudential, Zicom, Moneygram, ICICI, and Unitech, among others.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group