Percept OOH lights the ‘Chirag’ for RP Techvision

Percept OOH lights the ‘Chirag’ for RP Techvision

Author | exchange4media Mumbai Bureau | Saturday, Aug 21,2010 7:45 AM

Percept OOH lights the ‘Chirag’ for RP Techvision

RP Techvision India Pvt Ltd has appointed Percept Out-of-Home once again to execute an outdoor campaign for their computer brand, Chirag. The campaign, which had commenced in Kolkata in May 2010, was successfully rolled out till August.

Commenting on the campaign, Sanjay Pareek, President, Percept Out-of-Home, said, “We are happy to be associated once again with RP Techvision Group. The brief was to locate landmark sites with larger-than-life effects across Kolkata within specified budgets. Percept OOH accomplished this objective successfully and created a strong impact on Chirag’s target audience. We have once again used innovation at all the landmark sites by placing the product cut-outs and on pedestals to stand out from the surrounding ad clutter and enhance brand recall for Chirag.”

It may be recalled that Percept OOH had bagged this account in 2009 and was responsible for promoting their latest range of desktops and laptops across West, North and South India through impressive outdoor and retail campaigns. Following the success of the outdoor campaign, Percept OOH was once again entrusted with handling the latest campaign for Chirag.

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