Percept Out Of Home recently planned and executed an outdoor campaign for the newly launched Pashmina WaterFront, a premium residential project by Pashmina Developers. The campaign kick-started in Bangalore from October 2, 2011 and was carried out till November 1, 2011.
The objective of the campaign was to create awareness about this residential project amongst the working class high income group. In view of the fact that the target group was very specific, Percept OOH strategically identified the best possible spots to cater and cover all the traffic going to and fro from the project. In addition, mediums around Metro station were skillfully used by the agency to get additional mileage.
Commenting on the campaign, Rajneesh Bahl, Business Head-Outdoor, Percept Out Of Home, said, “We are delighted to be a part of such a prestigious project, the task was to create awareness, but at the same time maintain signature touch of Pashmina Waterfront. Area profiling and media selection played a major role in the campaign success.”
Jai Ganesh MS, Vice President, Pashmina Developers, added here, “Real estate is highly territorial and we had a clear understanding of who our target audiences are and where they lived/ worked. When shared the brief, Percept helped us to identify the best possible spots to capture the attention and interest of our TG, which put paid in large measure.”