Parivartan City Infrastructure Ltd, the OOH division of Jindal Stainless Ltd, has acquired selling rights of 47 public utilities for seven years in the Capital’s NDMC area. The account is worth upwards of Rs 40 crore.
Commenting on the development, Piyush Tiwari, Business Partner, Parivartan City Infrastructure Ltd, said, “We are really happy to acquire these rights from Hydro Power Corporation. We have these public utilities spread all over Delhi, which include prime locations like the Delhi Golf Course, India Gate, Khan Market, and AIIMS, among others.”
He further said, “We will be looking at corporates to advertise in these public utilities. It will be part of the modernisation drive in the city. We will encourage and educate people to stop littering on the roads and making other areas dirty, and also encourage Delhiites to use these utilities.”
It may be recalled that recently Parivartan had bagged the advertisement rights of 367 stainless steel bus shelters in Chennai.
Jindal Stainless’ OOH outfit Parivartan bags rights of 367 bus shelters in Chennai