PANI: The technique of turning walls into advertising sites, Shipra shows the way
It could be one of the best uses of a vacant wall. The Shipra Group on October 22 unveiled a new technology by PANI, which would help convert the three sides of its Indirapuram, Ghaziabad-based Shipra Mall to an enormous outdoor advertising site.
The Mohit Singh-owned Shipra Group has brought in the new innovative high-resolution lens based technology. Imported from Austria for Rs 2 crore, the technology uses magnified image generated through 6000 W HMI powerful light projectors, which will be used for projecting advertisements on the walls of the mall at night.
Launching the new innovation, Maninder Pal Singh, Head of Operations, Shipra Group, said, “Continuing with our endeavour of giving the best to advertisers, we have introduced India’s largest advertising site spanning over 5200 sq meters. With over 40,000 customers in the mall on any weekend and its strategic location, Shipra Mall is an ideal location for advertisers to publicise their brands.”
Spaces will be available in 64x24 metres and 120x24 metres sizes for which advertisers will be charged Rs 40,000 and Rs100,000 per day, respectively. “We have already witnessed immense curiosity among advertisers to utilise this medium to reach out to their consumers. This would leave advertisers with the flexibility of using their imagination with quick turnaround times. The launch of this technology in India would give new dimensions to outdoor advertising.”
The Shipra Group is also planning some new malls and there are at least five in the row within two years’ time. “We will be venturing into Punjab, Uttaranchal as well as South India. At least five malls will be constructed in a phased manner,” Singh revealed to exchange4media.
Construction work is already underway for another mall adjacent to the present Shipra Mall, which the group claims to be India’s largest mall, at Ghaziabad.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking