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PANI: The technique of turning walls into advertising sites, Shipra shows the way

25-October-2005
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PANI: The technique of turning walls into advertising sites, Shipra shows the way

It could be one of the best uses of a vacant wall. The Shipra Group on October 22 unveiled a new technology by PANI, which would help convert the three sides of its Indirapuram, Ghaziabad-based Shipra Mall to an enormous outdoor advertising site.

The Mohit Singh-owned Shipra Group has brought in the new innovative high-resolution lens based technology. Imported from Austria for Rs 2 crore, the technology uses magnified image generated through 6000 W HMI powerful light projectors, which will be used for projecting advertisements on the walls of the mall at night.

Launching the new innovation, Maninder Pal Singh, Head of Operations, Shipra Group, said, “Continuing with our endeavour of giving the best to advertisers, we have introduced India’s largest advertising site spanning over 5200 sq meters. With over 40,000 customers in the mall on any weekend and its strategic location, Shipra Mall is an ideal location for advertisers to publicise their brands.”

Spaces will be available in 64x24 metres and 120x24 metres sizes for which advertisers will be charged Rs 40,000 and Rs100,000 per day, respectively. “We have already witnessed immense curiosity among advertisers to utilise this medium to reach out to their consumers. This would leave advertisers with the flexibility of using their imagination with quick turnaround times. The launch of this technology in India would give new dimensions to outdoor advertising.”

The Shipra Group is also planning some new malls and there are at least five in the row within two years’ time. “We will be venturing into Punjab, Uttaranchal as well as South India. At least five malls will be constructed in a phased manner,” Singh revealed to exchange4media.

Construction work is already underway for another mall adjacent to the present Shipra Mall, which the group claims to be India’s largest mall, at Ghaziabad.

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