Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Outdoor audio media creates awareness among voters

29-October-2012
Font Size   16
Share
Outdoor audio media creates awareness among voters

In an effort to sensitise young voters on getting registered and having voter ID cards upon attaining the qualifying age of 18 years, the Maharashtra Election Commission has rolled out a massive promotional campaign using traditional and new outdoor media formats.

Apart from using the traditional forms of advertising such as newspapers, TV, bus panels and theater ads, the State Election Commission is also using audio network available across 85 plus MSRTC bus stand locations in Maharashtra. The State Election Commission has used Vritti i-Media’s audio network across the selected bus stops. 

According to a study conducted by AC Nielson in association with Vritti i-Media, people from the younger age group (18-30 yrs) form a higher proportion of travellers at ST bus stands. The State Election Commission has opted to use audio medium at state bus stands because of its penetration in rural and semi-urban places across Maharashtra. Also what appealed them the most was the fact that significant percentage of youth in these areas use ST (MSRTC buses) as means of transport for daily travel purposes.

The campaign is currently broadcasted at 20 bus stations across six regions – Marathwada, Vidharba, Western Maharashtra, Konkan, Khandesh and Sindhudurg. All the jingles have also been prepared by the Vriti creative team by understanding demographics and psychographics of the local target audience.

Click here to listen to the jingle 1: audio

Click here to listen to the jingle 2: audio

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017