Outdoor advertisements have so far been a tough medium for the creative minds and it's time to recognise the excellence, said Vasant Jante, publisher, Outdoor Today, and organiser of Outdoor Advertising Convention (OAC) 2005. With this objective in mind Outdoor Advertising Awards 2005 is being held in Mumbai on June 11. The awards will recognise the best creative executions across multiple product/service categories.
It will be the finale to OAC 2005, India's first-ever conventions and awards forum for the industry. The two-day event on June 10 and 11, will bring together outdoor advertising professionals from India and abroad to present interactive sessions on topics of relevance to the industry.
On the conception of the awards, Jante said, "There are no exclusive awards for the outdoors. Despite the fact that it is one of the toughest mediums that can be used to break the clutter efficiently, it's still not given its due recognition. This is the reason that led to the genesis of the awards and the effort really is to encourage the creative professionals in being innovative in this unconventional medium."
The organisers have called for entries in 14 categories, nine of which are product or service categories, four for best use of outdoor media formats and one campaign of the year categories. There will be two awards, Gold and Silver, within each of the categories. An eminent panel of advertising and marketing professionals in India will adjudicate the awards.
On the jury, Jante said, "Three names have been confirmed and we are expecting six to seven confirmations. Abhijit Avasthi of O&M, Vikram Gaikwad of Grey Worldwide and B Ramnathkar of Enterprise Nexus have already confirmed their participation as jury members."
As part of promotional activity, Jante said, "We are using direct mailers and would be promoting the event through online media. Apart from this, hoardings will also be put up announcing the creative awards."