The Outdoor Advertising Awards, India’s only awards event for outdoor advertising, will be held this year on June 9 in Mumbai. The third edition of the awards, to be held under the aegis of Outdoor Advertising Convention 2007, will honour outstanding outdoor creatives as well as media owners and printers in the industry.
Vasant Jante, Project Head, OAC 2007, said, “Outdoors advertising is arguably the world’s most challenging creative medium. As the medium grows and its opportunities increase, the challenge only gets tougher. OAA 2007 will recognise and reward compelling and engaging contributions to the medium.”
Seven new categories have now been added this year, bringing the total number of categories to 23 from the previous 17. The new categories include Real Estate and Construction; Travel and Hospitality; Healthcare; Clothing, Footwear and Accessories; Education and Training; Best Format Innovation; and Best Print innovation. A jury of advertising and marketing professionals will judge the entries and the last date for entries is May 15.
OAC 2007 is organised by Thought Shows & Events, the on-the-ground events division of VJ Media Works that also organises the annual POP Asia show.