Orienta Cine Advertising has bagged on-screen media rights from Fame Multiplex across India. It will also have access to the 44 proposed cinemas to be set up in Maharashtra alone. The onscreen media rights specified to Orienta has given advertisers an opportunity to advertise in all 55 Fame Cinema screens.
Commenting on the partnership, Ketan and Vikram Lakhani, Directors of Orienta Cine Advertising, said, “We are extremely delighted to have a reputed brand like Fame Cinemas on board amongst our existing stream of established multiplex chains. With this partnership, we hope to cater to our client’s needs better and make their brands reach up-market audiences across the country more effectively.”
Orienta Cine Advertising will also have access to the 44 proposed cinemas set up in Ghatkopar, Thane, Vashi and Kalyan apart from Pune, Vadodara, Bharuch, Ahmedabad, Chandigarh, Ludhiana, Bangalore and Chennai.
“We are pleased to be associated with Orienta for all our properties across India in the space of on-screen advertising. I am sure their vast experience in cinema advertising will help us sell space most effectively at all out properties,” said Shravan Shroff, Director, Fame Cinemas.
In addition to advertising, Orienta tenders to branding, promotion, road shows and rural marketing solutions for brands, products and services. Established in 1994, Orienta Cine Advertising has a network of more than 8,000 cinemas and major malls across the country.