Ooha, a start-up company providing free Internet access using kiosk infrastructure, has recently deployed its first kiosk in Chennai. Besides providing hi-speed Internet access, Ooha would also provide a platform for local advertisers to advertise their products and services in the kiosk and the LCD television mounted on the top of the kiosk.
The company is planning to set up 50 more such kiosks in other malls and prominent public centers in Chennai such as educational institutes, theaters, and hospitals, and then move on to Pune, Bangalore, Hyderabad, and subsequently in all major cities in south India.
Thomas John, CEO, Ooha Services India Pvt Ltd, said, “I think with Ooha, Chennai will be the first city in whole country to claim that all its citizens now have the ability to access hi-speed Internet for free. We are very confident that everyone – which includes retailers, mall owners, companies, advertising agency and of course the customers and users of this kiosk infrastructure – will benefit from it tremendously.”
“Companies spend lots of money in advertising their products and services without being able to measure the return on investment. Similarly, advertising today is not localised. We are here to change that. Our LCD monitors at Ooha kiosks would run ads almost 24x7, depending on the location and intelligent ad projections,” John added.
Ooha believes in extreme micro localisation. With the Ooha platform, companies and agencies can now inform the consumers of the range of products available in a particular locality they are visiting in a non-intrusive way.
John further said that riding the viral marketing wave was the best way to promote this new unique platform. “Creating a buzz around our offering is a challenge and we would tie up with some local radio stations and neighbourhood newspapers to promote Ooha,” he said.