OOH specialists, Yuvraj Agarwal, former COO, Ambient and Airports, Laqshya Media, and Satish Kailash Singh, former CEO, OMI, have jointly ventured into the media solutions business with Realm Media Solutions Pvt Ltd. The venture also has a specialist OOH arm, Realm OOH.
Yuvraj Agarwal, CEO, Realm OOH, explained, “As a first initiative, the group has entered the OOH media space with Realm OOH. It intends to play a larger role in the existing OOH market in India and in South East Asia. Apart from OOH, the group also has plans to expand in various other areas such as new media, entertainment, education and other diversified areas.”
Realm OOH intends to create a holistic shift in defining benchmarks for accountability and measurement in the exponentially growing out of home medium. On the basis of current pipeline projects, Agarwal claimed that Realm OOH already had an estimated order book position of $5 million to be executed in the next 4-6 months. The company targets to close the year with capitalised billings of at least $20 million in its first year of operations.
Agarwal added, “Realm OOH is well capitalised and has already attracted angel funding to the tune of approximately $3 million. The company has its corporate offices in Mumbai, regional office in Delhi, with branch offices across the country.”
Realm Media Solutions has started operations from April 2010. The team is currently in the process of being finalised. Currently, Realm has operations in all the major metros across the country with a team size of around 23 people. This will be expanded to around 50 people in the next six months.
Stating that Realm OOH would be working as a strategic buying and planning agency, Agarwal said, “We feel that there is a greater need for transparency and accountability in the medium and Realm OOH will address this need. We are looking to introduce cutting edge technologies to ensure optimum ROI for clients.”