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OOH should be interactive & not one-sided communication: Avinav Chaubey

OOH should be interactive & not one-sided communication: Avinav Chaubey

Author | Priyanka Nair | Friday, Aug 23,2013 7:57 AM

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OOH should be interactive & not one-sided communication: Avinav Chaubey

Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM – Mktg, The Muthoot Group More

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