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OOH Media ties up with CNBC TV18 for Emerging India Awards 2008

OOH Media ties up with CNBC TV18 for Emerging India Awards 2008

Author | Pallavi Goorha | Tuesday, Apr 22,2008 7:50 AM

OOH Media ties up with CNBC TV18 for Emerging India Awards 2008

OOH Media has joined hands with CNBC TV18 for Emerging India Awards 2008 as the out-of-home TV partner. Emerging India Awards 2008 is an annual property of CNBC TV18, and in its fourth year, the theme is ‘Think global, go global’. As the small medium enterprises (SMEs) tread into a futuristic approach of going from domestic to international markets, Emerging India Awards encourages and rewards Indian SMEs whose business practices are at par with global giants.

The process begins with inviting entries from the candidates to selection (audited by Ernst & Young) to felicitating the best. This time the event would be held at an international venue keeping in mind the ‘Think global, go global’ theme.

OOH Media has offered an exhaustive network of over 2,500 screens consisting of relevant locations like commercial properties, lifestyle stores, malls, multiplexes, etc., across Mumbai, Delhi NCR, Bangalore, Chennai, Hyderabad, and Pune, among others.

A CNBC TV18 spokesperson said, “The Emerging India Awards 2008 felicitate exemplary entrepreneurs. This year, the new media of OOH TV, which reaches out to our kind of target group, has certainly helped in promoting the event in the key cities and key locations by adding frequency to our channel promos. The Awards are our prime property and deserve the kind of visibility which the depth and strength of OOH Media’s network is adding to. We are very happy with this partnership and hope for a long-term relationship with them.”

Ishan Raina, CEO, OOH Media, said, “We are glad to associate with a premier media channel like CNBC TV18. The Emerging India Awards is a great event and we are happy to promote it across our LCD panels. We wish CNBC TV18 and the Awards team all the very best.”

Tags: e4m

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