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OOH Media screens converted into Nokia E75 phones

08-July-2009
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OOH Media screens converted into Nokia E75 phones

Nokia India Ltd and Out of Home Media (India) Pvt Ltd have come together to promote the latest E75 Nokia phone with email solutions, which is a one-stop shop for all emails services like Gmail, Yahoo!, office mail, etc.

Commenting on the innovation, Ishan Raina, CEO & MD, OOH Media, said, “Nokia is an amazing client and we will keep experimenting with Nokia to create a win-win partnership. OOH Media and Nokia have used an innovative method to promote the Nokia E75 phone. OOH Media screens at selected premium locations have been fabricated and converted into Nokia E75 phones. The locations selected for the conversion are premium commercial buildings, IT parks and BPOs in Mumbai, Delhi and Bangalore. The conversion has been done in such a way that one actually gets a complete idea about the look of Nokia E75 phones.”

This OOH innovation will continue for a period of four weeks. This apart, OOH Media screens in these select locations would also run Nokia E75 commercials at a high frequency for the same time period.

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