Top Story


Home >> Out-of-home >> Article

OOH Media screens converted into Nokia E75 phones

Font Size   16
OOH Media screens converted into Nokia E75 phones

Nokia India Ltd and Out of Home Media (India) Pvt Ltd have come together to promote the latest E75 Nokia phone with email solutions, which is a one-stop shop for all emails services like Gmail, Yahoo!, office mail, etc.

Commenting on the innovation, Ishan Raina, CEO & MD, OOH Media, said, “Nokia is an amazing client and we will keep experimenting with Nokia to create a win-win partnership. OOH Media and Nokia have used an innovative method to promote the Nokia E75 phone. OOH Media screens at selected premium locations have been fabricated and converted into Nokia E75 phones. The locations selected for the conversion are premium commercial buildings, IT parks and BPOs in Mumbai, Delhi and Bangalore. The conversion has been done in such a way that one actually gets a complete idea about the look of Nokia E75 phones.”

This OOH innovation will continue for a period of four weeks. This apart, OOH Media screens in these select locations would also run Nokia E75 commercials at a high frequency for the same time period.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems