Mumbaikars are expected to participate in large numbers at the Mumbai Marathon, being held on January 18. Actor John Abraham will be the face of the Mumbai Marathon this year as well. A special Mumbai Marathon package created by OOH Media under their OOH Cares property will have Abraham sharing interesting facts about the Marathon.
OOH Cares is an on screen property dedicated to socially relevant and public service messages, and does not promote/ endorse any brand or commercial purpose.
Abraham shares how over 1.5 lack entries have been received, but due to the strict rules and regulations only a certain number of entries have been accepted. Another fact that he has shared is that over 33,000 people run the Marathon every year, making this Asia’s biggest Marathon. OOH Cares will be running the package with four separate vignettes around the Mumbai Marathon till the end of this week.
Ashutosh Parekh, National Content Head, OOH Media, said, “The Mumbai Marathon is on everyone’s mind, and OOH ensures that we establish that relevant connect with our audience from time to time. This gives our screens the obvious content edge, but also allows stickiness as we are providing what our audience wants.”