OOH Media has tied up with Aditya Birla Group, The Times of India Corporate Olympics (an initiative of Fountainhead Events and Promotions) as the out-of-home TV partner.
In its second year, Corporate Olympics, an inter-corporate sporting challenge, will be held between February 13 and February 23. The event encompasses a variety of team and individual sports contests such as golf, squash, chess, table tennis, badminton, bowling, cricket, football, hockey, paintball, etc.
Brian Tellis, Chairman, Fountainhead Promotions & Events, and Convenor, Corporate Olympics, said, “One of the key challenges of the Corporate Olympics is to reach out to the executive and talk to him at his workplace or hangout. OOH Media is a great option for this communication need. Besides, their professionalism is an added value to the project.”
Ishan Raina, CEO, OOH Media, said, “We are glad to be a part of this innovative and competitive event. It encompasses our corporate values of ‘competition’ and ‘fair play’. It also gives us an opportunity to be a part of the social fabric of the corporate world. Being a community medium, it would be like being there for ‘a day in the life of’ their sports or play or fun life.”
OOH Media would promote the event through its 900-plus screens in Mumbai at premier locations like corporate parks, ITES, malls, multiplexes, bookstores, restaurants, etc. Due to its strong presence in other cities as well, OOH Media will promote the event in Delhi in select TG-centric locations. Besides the on-air support, OOH Media plans to place their screens at select events for information disbursement and screen presence.
OOH Media was also involved recently in promoting The Mumbai Festival and IIT Techfest.