OOH Media promotes UTV Action through roadblock

OOH Media promotes UTV Action through roadblock

Author | exchange4media Mumbai Bureau | Saturday, Jan 16,2010 7:51 AM

OOH Media promotes UTV Action through roadblock

OOH Media Pvt Ltd as tied up with UTV Global Broadcasting to promote their newly launched channel UTV Action, which showcases action content from Hollywood and Bollywood. As per the tie-up OOH Media will promote UTV Action in select locations in metros and mini-metros through roadblocks.

Commenting on this deal, Fabian Cowan, General Manager Sales - West, OOH Media, said, “OOH Media is increasingly establishing itself as an ideal platform to promote new shows and channels due to its presence across cities and key clusters catering to the required target audience for these brands and their offerings. The ability to use the medium innovatively, in this case as a roadblock, has allowed UTV Action to showcase their offering in a more robust and exciting manner.”

The channel is eying a male target audience in the age group of 15 years and above across Hindi speaking markets. In the first month of its launch, UTV Action will showcase 15 titles such as ‘Men in Black’, ‘Black Hawk Down’, ‘End of Days’, ‘Bad Boys – II’, ‘Grudge’, ‘Vertical Limit’, ‘Crouching Tiger Hidden Dragon’, ‘Desperado’, ‘Godzilla’, ‘Blade’, ‘Ab Tak Chappan’, ‘Border’, ‘Chandni Chowk to China’, ‘Race’ and ‘Pirates of the Caribbean - Curse of the Black Pearl’, to name a few.

Sameer Ganpathy, Channel Head, UTV Action, said, “With media like OOH screens, it is essential to undertake advertising that is clutter breaking, and so we have taken a roadblock on critical OOH Media sites to promote UTV Action content.”

With huge marketing spends in television and outdoor, the channel has signed on OOH Media for promoting the same spanning across cities and clusters like malls, multiplexes, lifestyle, etc., in Mumbai, Delhi, Pune, Ahmedabad, Kolkata, Lucknow, Jaipur and so on to promote the show at locations where people spend most if their time when they are out of home.

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