OOH Media India Pvt Ltd has recently entered into strategic pacts with retail chains such as Shoppers’ Stop, HomeStop, Arcelia and Trent Ltd, Westside, Star India Bazaar and popular bookstore chain Oxford across India. With these tie-ups OOH Media has added a total of 585 screens (358 in Shoppers’ Stop, 187 in Trent and 40 in Oxford) to its existing robust network of 4,000 screens.
Ishan Raina, CEO, OOH Media, said, “We are proud to partner with such fantastic brands. This reinforces our commitment to be the leader and developer of this exciting medium.”
The tie-up with Oxford Bookstore would ensure OOH Media’s dominance in their category network of ‘Play’, which comprises leisure spots like bookstores, cafes, restaurants etc. And they have already established its presence in Crossword, another popular bookstore chain, pan India. Shoppers’ Stop and Trent adds to their ‘Shop’ category of networks, which already comprises premium in-store locations like Globus, Ebony, Inorbit, Hypermarket, Ansal Plaza and many more.