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OOH Awards 2013: 108 entries make it to the shortlist

OOH Awards 2013: 108 entries make it to the shortlist

Author | Priyanka Nair | Thursday, Mar 21,2013 7:58 PM

OOH Awards 2013: 108 entries make it to the shortlist

2012 was a tough year for the outdoor advertising industry. While the first half of the year was flat, the Indian outdoor landscape did see some really interesting advertising campaigns. To felicitate these great works, exchange4media is hosting the third edition of it OOH Awards and Conference.

From over 400 entries received for the Awards, 108 nominees have been shortlisted.

Commenting on the quality of entries, Harit Nagpal, Managing Director and CEO, Tata Sky and Jury Chairperson said, “There was a very good mix of large brands, national brands, and local brands across various categories that sent quality entries. We have a diverse set of winners in the outcome.”

To know who made it to the list, click on the awards category name given below:

Innovation in OOH
Use of new media in an OOH environment
Strategic planning and effectiveness in OOH media
Creative awards
Synergy awards

The other members on the jury panel were Abhra Rajib Banerjee, Executive Business Head, Century Plyboards; Alok Bharadwaj, Executive Vice President, Canon India; Amitesh Rao, Director Brand and Media, MTS India; Bharat Dhuppar, CMO, Omkar Realtors and Developers; Karan Kumar, Marketing Manager, Education and Stationery Products Business (ESPB), ITC; Madhumita Dutta, Chief Marketing, Pantaloons, Planet Sports and Converse; Nalin Kapoor, Senior GM and Group Head – Marketing, Hyundai Motor India; Pratik Mazumder, CMO, Yatra; Pravin Kulkarnii, GM – Marketing, Parle Products; Rajiv Kumar Vij, Managing Director and CEO, Carzonrent India; Rafiq Gangjee, VP, Marketing and Communications, Yashraj Films; Shaswati Saradar, Director General, MRUC; Shubhodip Pal, Chief Marketing Officer, Micromax; and Sudeep Narayan, Marketing and PR Director, Volvo Auto India.

Also, for the first time, an advisory board was set up that had OOH industry leaders who shared their views on the processes of the property.

Additionally, a conference will be held with the theme ‘M3 Media Marketing Monitoring’, wherein media and marketing experts will discuss how the industry can prepare and combat during uncertain economies. Topics such as can outdoor be centrestage for media, what checkpoints are needed to grab the spotlight, are brands content with the array of outdoor solutions, identifying lacunae and addressing the gaps, OOH media monitoring and measurement, integrating measurement and monitoring with brand salience, and so on, will be discussed.

The Conference and Awards will take place on March 22, 2013 at the Leela Kempinski in Gurgaon.

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