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OOH 2011 Awards: Top honours for Mudra Max, Philips

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OOH 2011 Awards: Top honours for Mudra Max, Philips

Winners of the first ever e4m & n2m OOH Awards were announced amid drum beats, blowing of vuvuzela-like horns and loud cheers of a capacity crowd in Delhi on February 25, 2011.

Awards were given out in over 20 categories for OOH 2011 Awards, based on innovation, success and various other paradigms. Gold, Silver and Bronze awards were given away in each of the categories. However, there were some categories where no award was given as the jury didn’t find anyone suitable. Winners were chosen after an exhaustive process by prominent members of the industry, who formed the jury.

Philips was adjudged OOH Advertiser of the Year. Reacting to the win, Amit Tiwari, GM & Country Head (Media), AMO, Philips, said, “I think it is a fantastic initiative taken by exchange4media. For the outdoor industry, it is really very encouraging. In coming years, it will nurture good amount of respect in the industry.”

Dressed in red tees, team Mudra Max was cheering the loudest – and not without reason. The agency not only bagged the maximum awards, but was also declared OOH Agency of the Year.

Commenting on the excellent performance by the agency, Pratap Bose, CEO, Mudra Max, said, “We are thrilled to win the OOH Agency of the Year award. The real credit goes to the entire team of Mudra Max.”

Applauding the initiative taken by e4m and n2m, Bose said that a great response was seen in the first edition of the Awards, not only in terms of audience turnout, but also in terms of the entries. “I think over a period of time, these Awards will become more popular,” he added.

Meanwhile, upbeat about the agency’s performance, Nandita Chalam, VP and Senior Creative Director, JWT, remarked, “We are very happy that we won these Awards, especially in the first edition of the Awards organised exchange4media. We are happy with our client Ajay Kakar (CMO – Financial Services, Aditya Birla Group), who has always pushed us to win many awards in many different regions.”

She further remarked that it would be nice if more creative agencies could be represented at the Awards.

OOH Media Owner of the Year award went to JCDecaux, while the award for Valuable Contribution to the OOH Industry was bagged by Naresh Vasudeva, Director, Pioneer Publicity. Haresh Nayak, MD, Posterscope India, was declared OOH Professional of the Year, while the Special Mention Trophy was given to US Sharma, MD, US Advertising, and Piyush Tiwari of Advert Group, for associating with the Awards.

The complete list of the awardees at the OOH 2011 Awards is given herewith:

Category Gold Silver Bronze Remarks
A01. Innovative Use of Existing Medium X Mudra Max - Birla Life Insurance Mudra Max - National Association for Blind  
A02. Innovative Creation of a New Medium Posterscope - Total Quartz X X  
A03. Best / Innovative Brand Fit within Existing Media X Kinetic - Dr. Fixit
Milestone Brandcomm - Tata Indicom
X Joint Winners
B01. Most Innovative Use of Digital OOH Media X X Mudra Max - Standrad Chartered  
B02. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Mudra Max - Philips Mudra Max - Chetana Mudra Max - Big Bazaar  
B03. Most Innovative Use of Moving Media X X Mudra Max - 3 Idiots  
C01. Best Outdoor Plan – Strategy Mudra Max - Apollo DKV   Kinetic Outdoor - Volkswagon  
C02. Most Effective Outdoor Plan X Kinetic Outdoor  - Volkswagon
Milestone Brandcomm – Tata Indicom
Mudra – Apollo DKV
X Joint Winners
D01. Best Ourdoor Creative - Telecom X X X  
D02. Best Ourdoor Creative - Banking, Financial Services & Insurance JWT - Birla Money Mudra Max - Birla Insurance Advisory & Broking Service Mudra Max - Reliance Consumer Finance  
D03. Best Ourdoor Creative - Entertainment & Media X X Mudra Max - HBO  
D04. Best Ourdoor Creative - Automobiles X X X  
D05. Best Ourdoor Creative - FMCG X X JC Decaux - Limca  
D06. Best Ourdoor Creative - Consumer Durable Mudra Max - Philips X    
D07. Best Ourdoor Creative - Public Service/Corporate Social Responsibility X Mudra Max - Chetana Mudra Max - National Association for Blind  
D08. Best Ourdoor Creative - Others X Mudra Max – Big Bazaar
Mudra Max – Incredible India
X Joint Winners
E01. Outdoor Campaign of the Year Volkswagon X X  
E02. OOH Campaign of the Year 3 Idiots X X  
E03. OOH Agency of the Year Mudra Max X X  
E04. OOH Advertiser of the Year Philips X X  
E05. OOH Media Owner of the Year JC Decaux X X  
F01. Synergy Award X Mudra Max - 3 Idiots X  
Valuable Contribution to the OOH industry Naresh Vasudeva, Director, Pioneer Publicity      
OOH Professional of the Year Haresh Nayak, MD, Posterscope India      



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