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One message that fits all is just not going to cut ice: Sagnik Ghosh

One message that fits all is just not going to cut ice: Sagnik Ghosh

Author | exchange4media News Service | Saturday, May 25,2013 7:03 PM

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One message that fits all is just not going to cut ice: Sagnik Ghosh

OOH medium should go beyond some big-innovations or rapid awareness building & create ‘micro-markets’, says the Vice President – Marketing, Axis Bank More

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