OMI creates high visibility for Monte Carlo

OMI creates high visibility for Monte Carlo

Author | Deepa Balasubramanian | Thursday, Jan 03,2013 4:12 AM

OMI creates high visibility for Monte Carlo

Monte Carlo has rolled out an extensive outdoor campaign to announce its winter collection. The high decibel outdoor campaign is being executed by Outdoor Media Integrated (OMI), the agency vertical of Laqshya Media.

The outdoor campaign has a pan-India presence. It took off in the first week of October and will be on till December-end. The campaign is spread across 63 cities and uses almost 100 media surfaces. The outdoor mediums include billboards, mall facades, and digital & static airport media.

The campaign’s objective is to generate impact and drive sales. OMI has handpicked high quality sites near exclusive Monte Carlo showrooms and on prominent arterial routes creating a buzz and, therefore, resulting in high visibility. Multiple creatives depicting the collections don the stretches, adding an element of freshness.

Anoop Das, Brand Head, Monte Carlo remarked, “Outdoor media always carries and is noticeable with bright and colourful images, which are Monte Carlo’s strength. What we just needed was to be present on impactful sites at strategic locations and, as desired, the campaign has been the talk of the town for the way it was planned and executed. We are ecstatic about the buzz around it.”


Commenting on the campaign execution, Atul Srivastava, COO, Laqshya Media said, “OMI had proposed and executed an out-of-the-box innovation for Monte Carlo earlier this year. This, we believe, consolidated their trust in our capabilities. Laqshya-OMI is known for its ‘campaign value’ rather than tagged as a ‘Commodity and Bulk Buyer’. It was, therefore, a natural association when they saw the value that OMI offered with this campaign. We planned and succeeded in delivering very high OTS and imagery through this campaign. We are sure that Monte Carlo will add to our record of highest retention rate of clients by any OOH agency.”

Das added here, “The winter campaign of Monte Carlo – ‘Be Out-Of-Home and Chill the Chill this winter with Monte Carlo’ – is targeted at the SEC A and A+ audience in the age group of 18-27 years. To stay ahead, you need to always be on your toes and keep beating the competition.”

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