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OMD with Streettalk builds OOH Campaign for FunFoods

14-May-2016
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OMD with Streettalk builds OOH Campaign for FunFoods

Dr. Oetker India has launched OOH campaign in Mumbai to promote its brand Funfoods. The duties for the campaign were awarded to Streettalk through their mainline agency OMD.

Dr. Oetker is a manufacturer of pleasure food with a focus on western food products.

To complement its sales in Mumbai, Dr. Oetker along with brand ambassador Sonali Bendre aims to reach out to consumers with a high decibel OOH campaign. The objective was to amplify the entire communication, across large formats for impact, along with reach and frequency drivers, through Street Furniture, Metro and Transit Media. Further, differentiation was created through innovative executions on hoardings and bus shelters.

Commenting on the campaign, Oliver Mirza, Managing Director & CEO, Dr. Oetker India said “We are pleased to partner with Streettalk for our OOH campaign in Mumbai. The plan shared by OMD perfectly complements our Food Mein Daalo campaign and the execution by Streettalk is great. We look forward to many such exciting campaigns in the future”.

Dipankar Chatterjee, Director, Streettalk said, “We are delighted to have ‘Funfoods’ as part of our portfolio. It’s great to be associated with the leading brand in the category and more importantly, a great client to work with. This is yet another very important landmark in Streettalk’s ambitious growth plans.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.