Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

Author | exchange4media News Service | Friday, Mar 24,2017 9:53 PM

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Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

exchange4media celebrated the seventh edition of Neons Awards for outdoor advertising & digital signage today. OOH Conference and Awards were established in 2011 to reward excellence in outdoor media. The first six editions were highly endorsed by the industry. This edition will recognize and reward the exceptional work in OOH advertising and digital signage from time period between January 2016 to December 2016. This year’s edition of the awards was held at Hotel Leela Ambience in Gurugram.

Madison OOH was the big winner with 4 Gold, 2 Silver and 2 Bronze metals for a total tally of 8 metals. It won Gold for the campaigns “Blue Star Air Purifiers- A green shelter to that made the air better!”, “Tata Hexa- Whatever it Takes” and “ENGAGE- Perfect whiff... All Day Long”. Backed by this strong performance, the agency also took home the OOH Media Agency of the Year and the OOH Creative Agency of the Year. Also, Soumitra Bhattacharya from Madison OOH was honoured as the OOH Person of the Year.

Despite this, the competition for top spot was quite tight with Kinetic Advertising India and Ecosys OOH both winning 3 Golds each. In terms of total metal tally, Madison OOH was followed by The Social Street with 7 metals (2 Golds, 4 Silvers and 1 Bronze) and Kinetic Advertising India (3 Golds, 2 Silvers and 1 Bronze) and Milestone Brandcom (1 Gold, 1 Silver and 4 Bronze), which both tied at 6 metals.

Ecosys OOH won a further Bronze metal to end its metal tally at 4. Interscope Communications and Posterscope both won 2 Silvers and 1 Bronze for a total of 3 metals as did Active Media Innovations (1 Gold, 1 Silver and 1 Bronze). Laqshya Media Group won a solitary Silver metal.

Pramod Bhandula, Executive Chairman of JCDecaux India was honoured for his contribution to the OOH industry with the Lifetime Achievement Award. Both the OOH Advertiser of the Year and the OOH Campaign of the year saw ties. The former saw a tie between “Ola Cabs- The Real-Time Billboard”, executed by Ecosys OOH and “Tata Hexa- Whatever it Takes”, executed by Madison OOH

The OOH Advertiser of the Year honour was jointly shared by Ola and Tata.

Please find the entire list of winners below:

101. Innovative Use of Existing Medium
S.NO. Campaign - Brand Name Agency Name WINNER
1 Vodafone India Limited- Vodafone_Shower of Happiness Kinetic Advertising India Pvt Ltd Bronze
2 Blue Star Air Purifiers- A green shelter to that made the air better! Madison OOH Gold
3 Tata Hexa- Whatever it Takes Madison OOH Gold
102. Innovative Creation of a New Medium
S.NO. Campaign - Brand Name Agency Name WINNER
1 Eighteen Plus Duets- Eighteen Plus a lot more The Social Street Silver
2 Dabur Vatika Lajja Kavach Milestone Brandcom Gold
103. Best / Innovative Brand Fit within Existing Media
S.NO. Campaign - Brand Name Agency Name WINNER
1 Myntra - Sports Collection Milestone Brandcom Bronze
2 Ford India Pvt. Ltd.- The legend now unleashed Kinetic Advertising India Pvt Ltd Gold
201. Most Innovative Use of Digital OOH Media
S.NO. Campaign Title Agency Name WINNER
1 Standard Chartered Bank- #OneStepCloser BQS #TheBestSign Interspace Communications Bronze
2 Britannia Good Day- Smile to be Surprised The Social Street Silver
3 Ola Cabs- The Real-Time Billboard Ecosys OOH Gold
202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
S.NO. Campaign - Brand Name Agency Name WINNER
1 Goodricke- Tea Garden in a store Posterscope India Bronze
301. Best Outdoor Plan - Strategy
S.NO. Campaign - Brand Name Agency Name WINNER
1 Nissan Terrano- India's 1st ROI driven OOH Campaign Ecosys OOH & OMD Bronze
2 Cadbury Dairy Milk Marvellous Creations Launch Posterscope India Silver
302. Most Effective Outdoor Plan
S.NO. Campaign Title Agency Name Winner
1 Tiago- It’s Fantastico Madison OOH Bronze
2 Big FM 92.7- Live your favourite Retro Song Milestone Brandcom Silver
401. Telecom Product & Services
S.NO. Campaign Title Agency Name Winner
3 Airtel Illuminated Wall Painting Milestone Brandcom Bronze
2 Vodafone India Ltd.- Rain Water Harvesting Billboard Kinetic Advertising India Pvt Ltd Silver
1 Vodafone India Ltd.- Recharge with Fresh Air Kinetic Advertising India Pvt Ltd Gold
402. Banking, Financial Services & Insurance
S.NO. Campaign Title Agency Name Winner
1 Standard Chartered Bank- World's First Handwritten Billboard Interspace Communications Silver
2 Standard Chartered Bank- #OneStepCloser BQS #TheBestSign Interspace Communications Silver
3 IDBI Federal Life Insurance- IDBI Angry Babies The Social Street Gold
403. Entertainment & Media
S.NO. Campaign Title Agency Name Winner
1 Eighteen Plus Duets- Eighteen Plus a lot more The Social Street Bronze
2 Carnival Cinemas- Happy Dogs Happy Diwali The Social Street Silver
3 Pink TV Premiere- Ambient Projection & Lighting Campaign Active Media Innovations Gold
404. Automobiles
S.NO. Campaign Title Agency Name Winner
1 Tiago- Up Above The World So High Madison OOH Bronze
2 Ford India Pvt. Ltd.- The legend now unleashed Kinetic Advertising India Pvt Ltd Silver
3 Tata Hexa- Whatever it Takes Madison OOH Gold
405. FMCG
S.NO. Campaign Title Agency Name Winner
1 Appy Fizz- Relaunch - #FellTheFizz Posterscope India Silver
2 ENGAGE- Perfect whiff... All Day Long Madison OOH Gold
406. e-Commerce
S.NO. Campaign Title Agency Name Winner
1 Snapdeal- Unboxing Happy Moments Madison OOH Silver
2 Ola- Taxi For Sure- Dynamic OOH Ecosys OOH Gold
407. Public Service/Corporate Social Responsibility
S.NO. Campaign Title Agency Name Winner
1 Pink TV Premiere- Ambient Projection & Lighting Campaign Active Media Innovations Silver
2 Work In India- Mukhota - The Life Saving Mask Kinetic Advertising India Pvt Ltd Gold
408. Travel & Leisure
S.NO. Campaign Title Agency Name Winner
1 Club Mahindra Kerala - 4D Augmented Reality Engagement Active Media Innovations Bronze
2 Wildcraft- Let it Rain Milestone Brandcom Bronze
409. Beverages & Food
S.NO. Campaign Title Agency Name Winner
1 Krispy Kreme The Mouth Watering Billboard Laqshya Media Group Silver
411. Others (like corporate/ Consumer Durables/ etc)
S.NO. Campaign Title Agency Name Winner
1 Blue Star Air Conditioners- Not too hot Not too cold Madison OOH Silver
2 Wood Arts- Life Story The Social Street Gold
501. Synergy Award
S.NO. Campaign Title Agency Name Winner
1 Star Plus - Siya Ke Ram Milestone Brandcom Bronze
2 Eighteen Plus Duets- Eighteen Plus a lot more The Social Street Silver
3 Ola Cabs- The Real-Time Billboard Ecosys OOH Gold
  OOH Campaign of the Year TIE: Ola Cabs- The Real-Time Billboard/ Tata Hexa- Whatever it Takes  
  OOH Media Agency of the year Madison OOH  
  OOH Creative Agency of the Year Madison OOH  
  OOH Advertiser of the Year TIE: OLA & Tata  
  OOH Person of the Year Soumitra Bhattacharya, Madison OOH  
  Lifetime Achievement of the year Pramod Bhandula, JCDecaux

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