Ogilvy & Mather, India has inked a pact with Pakistan-based Interflow Communication’s under which, the latter will now offer the expertise of Ogilvy Landscapes to its clients.
Speaking on the occasion, Taher Khan, Chairman and CEO, Interflow Communications, said, “I am particularly pleased today, as with the advent of Ogilvy Landscapes, the Pakistani market finally has the opportunity to maximise the return on huge investments being made in the outdoor media.”
John Goodman, CEO, India & South Asia, O&M, added, “Ogilvy is very proud of our long relationship with Interflow, and we see this as one more step towards a closer partnership.”
As in most parts of Asia, the outdoor media in Pakistan has a need for strategic outdoor planning, measurement, effective monitoring systems and good creatives. With Ogilvy Landscapes, Interflow can offer local marketers communication solutions through a comprehensive system based on OSCAR (Outdoor Site Classification and Research) and other such outdoor media planning, buying and creative tools.
With the proliferation of traditional media, marketers need to complement their electronic and print media campaigns with Out-of-Home (OOH) Media to ensure that target audiences receive the communication at relevant points of contact.
It is in this context that the need for an OOH specialist becomes critical, a need that will be met by Ogilvy Landscapes through Interflow Communications in Pakistan.