The third edition of the Outdoor Advertising Awards 2007 honoured outstanding outdoor creatives, as well as media owners and printers in the industry. The award ceremony held in Mumbai awarded 23 categories. The ceremony saw O&M agency shining with a total of 24 awards that included four Golds.
O&M bagged four Golds for the campaign Hutch titled ‘Java city’ under the ‘Telecom’ category; Biotique campaign titled ‘Pole Kiosk’ for the ‘FMCG’ category; and SPAD campaign titled ‘AIDS countdown’ for the ‘Public and Social Service’ category. Under the Media Category Awards, O&M bagged a Gold for the Kathalaya campaign titled ‘The Festival of Storytelling’ under the ‘Outdoor Media Plan of the Year-Local’ category.
Other agencies in the fray were Brand David with two Golds for AIS Stronglas campaign ‘Train Stopper’ for ‘Best Use of Ambient Media’ category, and Reebok India campaign for ‘Outdoor Media Plan of The Year-National’ category; while TBWA India with two Golds for Pril-Convex Mirror under ‘Innovation of the Year’ and ‘Beat use of Ambient Media’ category. Rediffusion DYR bagged two Golds for Sugar Free-Live Ants-Ice Cream campaign under the ‘Healthcare’ and ‘Innovation of the Year’ categories; while Grey Worldwide bagged a Gold for CPAA-Clean Walls campaign under the ‘Best Use of Ambient Media’ category.
NS Publicity bagged three Golds, including a Gold for ‘Media Owner of the Year’. The ‘Printer of the Year’ award was bagged by Macromedia Digital.
Where O&M was declared the ‘Agency of the Year’ with maximum awards, Leo Burnett secured the second position with total 10 awards, although it did not bag any Gold.