At the first-ever award function to recognise outstanding work in Outdoor at the OAC 2005, rmg david stole the show. Ogilvy Activation also bagged quite a few awards with its fine creatives.
For a total of 14 categories covering major industries, OAC Award function had one silver, one gold and one merit award for each category. While the gold and silver winning entries were acknowledged on stage, the merit entries were announced distinctly. For a total of 285 entries, there were 69 finalists.
rmg david bagged four golds, three silvers and two merit awards. Ogilvy Activation bagged four silvers and four merit awards.
While rmg david won gold in ‘Campaign of the year’ award for its ‘WWF India’ creative, the silver in the category was won by Ogilvy Activation for its work on ‘Sathyam’
rmg david bagged a gold each for categories Public and Social Service (WWF India – Spotted Dear), Innovation of the year (Uniquely Singapore, Night Safari) and Best use of ambient media (WWF India – White Leopard) and a silver each for the categories Entertainment and Media (Imax Adlabs), Automotive (Metro Continental Tyres – Ferris) and Public and Social Service (WWF India White Leopard)
Ogilvy Activation won a silver each in Telecom (Hutch), FMCG (Isabgol) and Innovation of the year (CPAA lamp post).
Rediffusion DY&R got a silver award in the Consumer Durables category for its Nike – run across campaign. It also received recognition for its merit awards in categories FMCG (Nycil Moustache) and Automotive (HP extra mile).
Leo Burnett had three entries that got merit awards in the categories Consumer Durables (Bajaj Fans – Speed), Retail (Mc Donald’s shoehole) and Best Use of Ambient Media (Zero Calorie – Entry and exit).
Grey Worldwide and Lowe won a silver each for categories Retail (Emirates Cab) and best use of ambient media (Rexona Deodrants door graphics) respectively.
Starsight won a merit award for its campaign on Standard Chartered Bank in the category – Financial services. Mudra Communication won a gold in the category Consumer Durables (Relpipe - Pipe men) and one merit award for category ‘Public and Social Service’ (Sanctuary Asia Development).
On being asked what the award means to him, Josy Paul, Country Head and National Creative Director, rmg david, said, “It means that the medium is getting greater focus, there is more scope for creativity and that the world is open to new ideas. This is the first time that we have swept the show."
Pratap Bose, President, Ogilvy Activation, said, “It’s the first outdoor award function and the judges were very serious as so many categories didn’t have any gold award winner. Also, I would congratulate rmg david for its brilliant performance.”
Roda Mehta, Chairperson, Technical Committee – MRUC, expressed her pleasure over the event and said, “ I think this is an excellent occasion and event for the outdoor industry for bringing everyone together and voice their concerns through a common platform. It will help particularly people from outstation and convince them that their problems are not just their problems. I think this is the beginning of a movement and I hope the enthusiasm and impact goes to newer heights.”