Top Story

e4m_logo.png

Home >> Out-of-home >> Article

NS Publicity expands presence in Delhi with OOH rights of DMRC’s RK Ashram Marg- Dwarka route

24-November-2009
Font Size   16
NS Publicity expands presence in Delhi with OOH rights of DMRC’s RK Ashram Marg- Dwarka route

NS Publicity, a Rajasthan-based OOH agency, has been awarded the OOH advertising rights for DMRC’s RK Ashram to Dwarka route, which is worth Rs 50 crore. The agency has won the advertising rights for eight years following a closely contested tender process that also saw the participation of companies like Proactive, Pioneer Publicity, Big Street and Prithvi Associates.

Confirming the development, KD Maheshwari, CEO, NS Publicity, said, “We are aiming to further consolidate in Delhi with selective tenders on a long term basis and aim to be a national player.”

He further said, “DMRC is creating a world class network in the city. NS Publicity is known to create world class media in Rajasthan. Our endeavour is to create best media that complements not only DMRC, but most importantly, esteemed advertisers.”

This procurement adds on to the inventory base of skywalks, gantries, innovative display towers, designer unipoles and benches that NS Publicity already owns in Rajasthan.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business