NS Publicity, a Rajasthan-based OOH agency, has been awarded the OOH advertising rights for DMRC’s RK Ashram to Dwarka route, which is worth Rs 50 crore. The agency has won the advertising rights for eight years following a closely contested tender process that also saw the participation of companies like Proactive, Pioneer Publicity, Big Street and Prithvi Associates.
Confirming the development, KD Maheshwari, CEO, NS Publicity, said, “We are aiming to further consolidate in Delhi with selective tenders on a long term basis and aim to be a national player.”
He further said, “DMRC is creating a world class network in the city. NS Publicity is known to create world class media in Rajasthan. Our endeavour is to create best media that complements not only DMRC, but most importantly, esteemed advertisers.”
This procurement adds on to the inventory base of skywalks, gantries, innovative display towers, designer unipoles and benches that NS Publicity already owns in Rajasthan.