Jaipur-based outdoor advertising firm NS Publicity and LSTL Media (OOH media owner) have bagged a Noida Authority contract for exclusive ad rights on a prominent foot overbridge (FOB) adjacent to the popular The Great India Place mall in NCR’s Noida region and two sets of bus queue shelters totalling 50 bus queue shelters, spread across the city. The consortium has won the FOB and two sets of bus queue shelters contracts for a period of 10 years each.
Commenting on the win, KD Maheshwari, CEO, NS Publicity, said, “We are delighted to have won this prestigious tender. This falls in line with our expansion plans in the NCR and will add to our fast expanding media basket in this key region.”
He further said, “We are always looking at investing for the long term in high value media properties that have unique USPs. Both the foot overbridge and bus shelters in Noida provide for these value propositions. We are actively looking at partnering civic authorities in helping them develop better amenities and public infrastructure through the public-private partnership route.”