Top Story

e4m_logo.png

Home >> Out-of-home >> Article

NS Publicity and LSTL Media bag ad rights for prominent Noida foot overbridge

26-June-2010
Font Size   16
Share
NS Publicity and LSTL Media bag ad rights for prominent Noida foot overbridge

Jaipur-based outdoor advertising firm NS Publicity and LSTL Media (OOH media owner) have bagged a Noida Authority contract for exclusive ad rights on a prominent foot overbridge (FOB) adjacent to the popular The Great India Place mall in NCR’s Noida region and two sets of bus queue shelters totalling 50 bus queue shelters, spread across the city. The consortium has won the FOB and two sets of bus queue shelters contracts for a period of 10 years each.

Commenting on the win, KD Maheshwari, CEO, NS Publicity, said, “We are delighted to have won this prestigious tender. This falls in line with our expansion plans in the NCR and will add to our fast expanding media basket in this key region.”

He further said, “We are always looking at investing for the long term in high value media properties that have unique USPs. Both the foot overbridge and bus shelters in Noida provide for these value propositions. We are actively looking at partnering civic authorities in helping them develop better amenities and public infrastructure through the public-private partnership route.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India