Top Story

e4m_logo.png

Home >> Out-of-home >> Article

NS Publicity and LSTL Media bag ad rights for prominent Noida foot overbridge

26-June-2010
Font Size   16
NS Publicity and LSTL Media bag ad rights for prominent Noida foot overbridge

Jaipur-based outdoor advertising firm NS Publicity and LSTL Media (OOH media owner) have bagged a Noida Authority contract for exclusive ad rights on a prominent foot overbridge (FOB) adjacent to the popular The Great India Place mall in NCR’s Noida region and two sets of bus queue shelters totalling 50 bus queue shelters, spread across the city. The consortium has won the FOB and two sets of bus queue shelters contracts for a period of 10 years each.

Commenting on the win, KD Maheshwari, CEO, NS Publicity, said, “We are delighted to have won this prestigious tender. This falls in line with our expansion plans in the NCR and will add to our fast expanding media basket in this key region.”

He further said, “We are always looking at investing for the long term in high value media properties that have unique USPs. Both the foot overbridge and bus shelters in Noida provide for these value propositions. We are actively looking at partnering civic authorities in helping them develop better amenities and public infrastructure through the public-private partnership route.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video