Top Story


Home >> Out-of-home >> Article

Northern Railway invites tenders for display of ads at Shimla railway station

Font Size   16
Northern Railway invites tenders for display of ads at Shimla railway station

Northern Railway has invited tenders under the ‘two-packet’ system offering display ad rights through 43 glow signs and boards covering 624 sq. ft display area and three hoardings/ unipoles covering 510 sq. ft display area as per approved tender zone at the Shimla railway station. These rights will be offered for a period of three years. Successful bidders will be allowed to display advertisements at platforms, concourse and circulating areas. The EMD required for this tender is Rs 17,100.

The reserve price for the first year has been kept at Rs 8.55 lakh. The license fee from the second year onwards shall bear an annual escalation of 10 per cent and 15 per cent, respectively, over the previous year’s license fee.

Successful bidders shall be required to reserve 10 per cent of allotted display area for railway messages.

Tender forms with detailed terms and conditions can be obtained from the office of Senior Divisional Commercial Manager, Northern Railway, DRM Office, Ambala Cantt, on any working day up to 5 pm on October 19, 2010 on payment of Rs 3,000.

If the tender forms are downloaded from the website, the cost of tender documents can be paid through a bank draft favouring the Senior Divisional Finance Manager, Northern Railway, Ambala Cantt, Haryana.

Duly completed tender forms will have to be submitted latest by 3 pm on October 20, 2010. The tenders will be opened the same day.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve