The glass façade located at the Fame Adlabs/ Citimall in Andheri, Mumbai, will be available for branding from September end. At 8,000 sq ft, the glass façade is claimed to be the largest in the country.
Ajaz Memon, Director, Network Media Solutions, said, “We have got the advertising right from the builder for a long term period, offering a branding space of 8000 sq ft, which also happens to be India’s largest ever glass façade.”
He further said, “The contra-vinyl branding will be available in two packages – Rs 7 lakh per month and Rs 20 lakh for three months. The site will offer a great opportunity for clients to meet their TG from across the suburbs and the Lokhandwala township as it comprises 15 multiplex screens and three malls.”
Glasses façades are being used in commercial buildings in ever greater measure. Integrated or front mounted glass façades are representative design elements of a transparent architecture. They are an expression of the zeitgeist and an upcoming OOH media vehicle to tap in the TG that visits malls and multiplexes.