Network Media Solutions has come up with one of its own digital solutions for Mumbai. The company has announced the launch of hi-resolution 15'x10' LED at High Street Phoenix, one of Mumbai’s popular shopping / dining combo destinations. With this, Network Media Solutions has forayed into the digital OOH business.
Ajaz Memon, Director, Network Media Solutions, explained, “In the past, organisations operated with a well-defined operating structure. Today, this is no longer possible because of the rapid pace of change, and as an organisation, we have always, thought of re-inventing ourself to respond to the ever changing demands of the out-of-home business.”
Elaborating on the company’s media plan. Memon said, “With average footfalls of more than 40,000 people per day, (majority of whom are serious shoppers instead of browsers) High Street Phoenix is a great platform for launching the Digital Billboard as it will help us in leveraging the creativity to the brands. The LED has multiple video formats, viz. shared, exclusive and customised spots, wherein the audio-video spots / JPEGs would be showcased on a duration that would vary from 10-50 seconds, and all that comes at a standard cost of Rs 250,000 per month. Apart from that, we can also offer exclusive one client display or Live TV, which will cost Rs 1,000,000 per month. The cost can vary depending on the duration of the booking.”
Located in the main courtyard of Phoenix, the LED is an ideal location for brands to target their videos or stills. “From Marks & Spencers to Big Bazaar to Lifestyle and McDonald’s, Subway, Copper Chimney and Sports Bar – Phoenix attracts a potent mix of people who are all valuable eyeballs for advertisers. With other ventures on the cards, ‘Digital Ads’ + ‘Sound’ will make a great statement of presence for the advertisers.”
Now, with a 2,000-seater multiplex all set to open in July, and Shangrila (a 5-Star hotel) lined up for the future, High Street Phoneix seems all set to be the venue for advertisers.