The North Eastern Railway has invited tenders under the ‘two-packet’ system for the sole advertising rights through vinyl wrapping on the exteriors of the Pushpak Superfast train (Lucknow-Mumbai-CST-Lucknow). The wrapping shall be allowed below the window level on the exterior of the train. The tenders need to be submitted by 2 pm on June 30. The ‘two-packet-system’ bidding involves a technical bid and a financial bid.
The wrapping will be allowed on complete side panels of the train, excluding doors and windows and barring areas carrying mandatory markings. The Indian Railways logo will have to be placed above the windows at the centre of each coach.
The wrapping/ sticker materials used for displaying ads will be as per specifications provided and shall have to be approved by the railway authorities. The bidders shall not be allowed to use any other forms of advertisement materials. The successful bidder will also have to strictly follow the applicable RDSO specifications for graphics, films, printing, adhesives, sealing, lamination, removers, etc.
The display rights shall be offered on a ‘per-rake’ basis for all three rakes of the train and the contract shall be awarded for a period of one year, which shall be extended for a further period of up to two years on a year-to-year basis. However, the license fee for the subsequent years shall bear an escalation of 10 per cent.