Laqshya Media Group has brought on board Navneeth Mohan to create Laqshya Live Experiences, which is aimed at creating new consumer engagement designs and experiences. He joins in from E18, a division of Network18 Media & Investments, where he spearheaded overall operations as the COO.
Laqshya Live Experiences (LLE) has been launched as part of the Laqshya Media Group. Operating out of three key offices in Mumbai, Delhi and Bangalore and with Laqshya Media Group offices in 20 other cities gives LLE tremendous reach, operational strength and access in any market in the country today.
The core focus at LLE will be the product offering, which is crucial to creating a unique and memorable experience for any consumer today. A significant part of this includes integration of the experiential marketing services with the existing strengths of the Laqshya Media Group that include outdoor media assets, solutions, advertising and digital.
Commenting on the launch of Laqshya Live Experiences, Alok Jalan, Managing Director, Laqshya Media Group said, “In today’s rapidly changing world, where all brands want to engage with consumers continuously and innovatively, we wanted to integrate the power of OOH with experiential marketing services and digital media in order to create a compelling proposition for marketers. Laqshya Live Experiences is our first step in that direction.”
Mohan has almost 15 years experience in experiential marketing and in the events domain. He had started his career with Encompass and was there for almost 10 years to become the National Event Services Head and Vice President for the Western region. He then joined Big Live, from the Reliance Broadcast stable, where he was the company’s National Business Head.
On his new role, Navneeth Mohan, CEO, Laqshya Live Experiences said, “This is probably the fastest and most efficient change management that the industry has ever witnessed. I have always believed that the basic building blocks for any successful business are its clients, people and supply chain partners, everything is built around this and people become the core that connect all the dots. I’m really proud to be a part of a team that stuck together during this change. The last quarter of 2013 was one of the most challenging ones that we faced, but also one of the most successful ones with some of our most spectacular work so far. We managed more than 45 shows panning across 20 cities for clients ranging from Media and Entertainment, Real Estate, Finance, Service Industry, Information Technology, Education, Hospitality and many more.”