Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Navia gets the OOH mandate for TTML GSM launch in Mumbai; ac size Rs 15 cr

Navia gets the OOH mandate for TTML GSM launch in Mumbai; ac size Rs 15 cr

Author | Tuhina Anand | Monday, Jun 29,2009 9:59 AM

A+
AA
A-
Navia gets the OOH mandate for TTML GSM launch in Mumbai; ac size Rs 15 cr

Navia Asia, the OOH specialist unit affiliated to the Publicis Group, has bagged the entire mandate to handle the Out of Home (OOH) duties of Tata Teleservices (Maharashtra) Limited (TTML) GSM launch in Mumbai.

The size of the business is said to be close to Rs 15 crore. The pitch for the business saw as many as 10 players vying for the spot. In the final round, three agencies were short listed including Navia Asia.

The agency will begin its work by August 1 this year. DraftFCB Ulka has been handling the creative mandate of the business.

When exchange4media contacted Vikas Nowal, Regional Head (West), Navia Asia, he refused to comment upon the same.

Tags: e4m

Write A Comment