Navia Asia, the OOH specialist unit affiliated to the Publicis Group, has bagged the entire mandate to handle the Out of Home (OOH) duties of Tata Teleservices (Maharashtra) Limited (TTML) GSM launch in Mumbai.
The size of the business is said to be close to Rs 15 crore. The pitch for the business saw as many as 10 players vying for the spot. In the final round, three agencies were short listed including Navia Asia.
The agency will begin its work by August 1 this year. DraftFCB Ulka has been handling the creative mandate of the business.
When exchange4media contacted Vikas Nowal, Regional Head (West), Navia Asia, he refused to comment upon the same.