Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Navia Asia partners Michelin Tyres for their outdoor campaign

18-July-2009
Font Size   16
Navia Asia partners Michelin Tyres for their outdoor campaign

In a recent development, Navia Asia has partnered Michelin Tyres to handle their current outdoor campaign. The campaign is already up in Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Chennai and Bangalore.

When contacted, Rahul Chodha, Country Communications Manager, Michelin Tyres, said, “The objective of the creative is to help establish Michelin as a tyre manufacturer with a particular focus on safety. The key elements of the creative – the Michelin Man, the tyres and the Michelin Logo – had to be clearly visible and prominent.

The brief to the agency was direct and simple – Navia was to advise on getting maximum exposure and visibility. They had to recommend sites, which would engage the tyre manufacturer’s TG. Also, the sites had to be in high traffic density areas, with little clutter, and achieve high reach and frequency.

Gourav Tandon, National Director, Navia, said, “Though the client’s brief looked simple, it was quite a task achieving the objective. We at the agency, keeping in mind the best sites and based on our research, ensured that the campaign became effective with presence in high density areas. This helped us achieve a very high OTS and maximum visibility. Further, the number of sites selected, though less in number, their locations were strategically selected. This gave us both the required reach and frequency.”

The campaign is well visible in all the cities with a few notable locations like Tilak Bridge panel, Bhairon Marg and Great India Place, among others.

When asked about the campaign and the agency, Chodha was upbeat about the campaign and said, “In Navia, we have found an able partner, who helped us achieve our objectives”.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign